Vol 5, No 1 (2017)

Special Edition on Thought Leadership for PR

Table of Contents

Articles

Foreword to the Special Edition on Thought Leadership for Public Relations
Natasha Tobin
PDF
A Look into the Future of Crisis Messaging
Natalia Kaczmarek
PDF
Pay to Play: Are Blogger Relations Damaging a Fundamental Aspect of PR Practice?
Charlotte Fleckney
PDF
Without Proper Regulation, is Corporate Social Responsibility just a Public Relations Tool?
Vivien Lebbon
PDF
Reaching Generation Z: Harnessing the Power of Digital Influencers in Film Publicity
Lydia Dunkley
PDF
Public Relations: The Missing Piece of the Puzzle the PR Value Debate
Ellie Goodwin
PDF
How Digital PRs can Overcome the Ad Blocker and Engage Consumers Who Hate Sponsored Content
India Francesca Cane
PDF
From Greenwashing Machine to Mean Green Sustainable Machine: Recommendations For Building Credibility in CSR Communications
Ieva Severinaite
PDF
“It’s Not All About the Money…â€
Ivet Popova
PDF
Forget Traditional PR: Build your Brand through the Affiliate Channel
Molly Lediard
PDF
The Power of Consumers and Unforgettable Experiences: Why PR Practitioners Should Abandon the Traditional
Olivia Simpson
PDF
A PR Letter from Bulgaria
Stilyana Podmolova
PDF
Snapchat, the Platform to Re-Engage UK Youth Voters?
Seth Warner
PDF