Vol 5, No 2 (2017)

Table of Contents

Articles

An Investigation into Viewers’ Trust in and Response Towards Disclosed Paid-for-Endorsements by YouTube Lifestyle Vloggers
Callum Chapple, Fiona Cownie
PDF
Quality versus Quantity: An Investigation into Electronic Word of Mouth’s Influence on Consumer Buying Intention
Tran Thi Huyen, Joyce Costello
PDF
Eating Ourselves into Identity? An Investigation into the Relationship between Dining-Out Experiences and Identity Production on Instagram amongst Female Young Professionals
Mia Jones, Jill Nash
PDF
Exploring Consumer Engagement in Gamified Health and Fitness Mobile Apps
Ellie Goodwin, Tauheed Ramjaun
PDF
Examining the Strengths and Weaknesses of Netflix’s Business Model in the Context of the Post-Legacy Television Market
Jessica Marple
PDF
Exploring Slacktivism; Does The Social Observability of Online Charity Participation Act as a Mediator of Future Behavioural Intentions?
Jasmine Hogben, Fiona Cownie
PDF
The Home of Football: How Globalisation has Impacted the English Football Team
Sam Beecham, Mona Seyed Esfahani
PDF