Vol 6, No 1 (2018)

Table of Contents

Articles

Branding the President: An Investigation into the Manipulative Tactics Embedded within a Candidate's Brand Identity
Abby Duggan, Anastasia Veneti
PDF
Brand Identity and Brand Image in Film Brands: A case study of J.K. Rowling’s Wizarding World
Leo Jordan, Jill Quest
PDF
How Successful Have Lobbyists Been at Influencing State and National Policy to Further the Completion of the Dakota Access Pipeline, Since the 2008 US Election?
Benjamin Piper, David McQueen
PDF
Exploring Visual Brand-Related Electronic Word-of-Mouth on Instagram
Shanna Serrano, Tauheed Ramjaun
PDF
A Comparative Study of Social Marketing and Social Cause-Related Marketing in Emerging Markets
Rajesh kumar Srivastava
PDF
What Makes Consumers Trust Automotive Electronic Commerce?
Ben Ridsdale, Fiona Cownie
PDF