Vol 2, No 1 (2014)

Table of Contents

Commentary

The Future of Brand Marketing - The Era of Creativity is Upon us!
Chris Nurko
PDF

Articles

Lethal Consumption: An Exploration into the Use of Death Anxiety within Advertising Communications
Jen Gale
PDF
An Exploration into the Personal Impact that TV Documentaries which Feature Mental Health have on Viewers with Lived Experience of Mental Health Conditions
Holly Jacqueline Riddle
PDF
‘Shopping for Politics’ - Does young people’s relationship with brands affect their relationship with politics?
Lauren Aisha Russ-Constant
PDF
Changing Gear with Behavioural Economics: An Investigation into how Choice Architecture can Increase Brand Consideration Among Automotive Consumers
Matthew James Gerrard
PDF
Exploring the role of product involvement in shaping impulsive buying tendencies in online retail environments.
Nathaniel David Lloyd
PDF
One White Covers Three Ugliness’s: Uncovering Chinese Beauty Consumption Practices in a Multicultural Environment
Athena Yolanda Dobson
PDF
Repackaging the Disney Princess: A Post-feminist Reading of Modern Day Fairy Tales
Sarah Wilde
PDF