Vol 3, No 1 (2015)

Table of Contents

Articles

Transportation to a world of fantasy: Consumer experiences of fictional brands becoming real
Alexander Reading, Rebecca Jenkins
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Art Hactivism as a Form of Market Resistance
Laura Mihai
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Misfire: An Exploration of the Military First-Person-Shooter video game genre as a UK Armed Forces Recruitment Tool
Harry Toussaint
PDF
The Consumption of On-Demand
Louisa Steele, Rebecca James, Rosella Burrows, Demi Leigh Mantell, Joanna Bromham
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Exploring the Post-Recession Experiences of the ‘Cocooning’ Consumer: The Importance of Core Values and Rituals
Suzanne Slaughter, Georgiana Grigore
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