| Issue | Title | |
| Vol 6, No 2 (2018): Special Issue on Relationship Marketing | An analysis of Disney Theme Parks’ relational approaches to developing consumer engagement and advocacy | Abstract PDF |
| Simrit Gill | ||
| Vol 6, No 2 (2018): Special Issue on Relationship Marketing | An analysis of how social media influencers utilise trust-building strategies to create advocates | Abstract PDF |
| Megan Scott | ||
| Vol 6, No 2 (2018): Special Issue on Relationship Marketing | An analysis of Liz Earle’s relational strategies and their impact on affective commitment and word-ofmouth communication | Abstract PDF |
| Issy Steer | ||
| Vol 6, No 2 (2018): Special Issue on Relationship Marketing | An analysis of the affective commitment amongst John Lewis Partnership employees and the implications for word-of-mouth communication | Abstract PDF |
| Justin Baker | ||
| Vol 6, No 2 (2018): Special Issue on Relationship Marketing | An analysis of the impact of gifting on influencer gratitude and entitlement | Abstract PDF |
| Iona Kelly | ||
| Vol 6, No 2 (2018): Special Issue on Relationship Marketing | An analysis of the nature and role of reciprocity within the Nike x Basement Collective co-creation strategy | Abstract PDF |
| Isabella Constantine | ||
| Vol 6, No 2 (2018): Special Issue on Relationship Marketing | An analysis of the nature and role of social influencer trustworthiness within the health and fitness sector and how it facilitates brand trust | Abstract PDF |
| Laura Dodd | ||
| Vol 6, No 2 (2018): Special Issue on Relationship Marketing | An analysis of Trainline’s digital communications strategies and their impact on creating trustworthiness and trust amongst consumers | Abstract PDF |
| Chris Bowditch | ||
| Vol 5, No 3 (2017) | An Examination of Audience Perceptions of Sexual Violence and Misogyny in Game of Thronesâ„¢ | Abstract PDF |
| Ariella Thompson | ||
| Vol 6, No 2 (2018): Special Issue on Relationship Marketing | An examination of the nature of service recovery within the airline industry and its impact on customer loyalty | Abstract PDF |
| James Harrison | ||
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