Browse Title Index


 
Issue Title
 
Vol 4, No 1 (2016) The Sweet Smell of Success: An Ethnography of the Waitrose Customer Experience Abstract   PDF
Emily Victoria Wells-Burr
 
Vol 6, No 3 (2018) The Young still don’t vote for the ‘Nasty Party’. The perception of the Conservative party brand by younger voters Abstract   PDF
Byron Quale
 
Vol 3, No 1 (2015) Transportation to a world of fantasy: Consumer experiences of fictional brands becoming real Abstract   PDF
Alexander Reading, Rebecca Jenkins
 
Vol 3, No 2 (2015): Special Issue on Voice and Representation of Marginal Groups Tuning out or Tuned out? A Critical Discourse Analysis of Youth Political Participation in Britain Abstract   PDF
Lucy Charlotte Smith, Shelley Thompson
 
Vol 8, No 1 (2020) Tutors as Brands: Exploring the Celebrification of the Hong Kong Shadow Education Sector Abstract   PDF
Chris Chi Kin Lai, Georgios Patsiaouras, Zafeirenia Brokalaki
 
Vol 8, No 1 (2020) Uses and gratifications of Generation Z within social networks: A dialectical investigation into the Facebook domain Abstract   PDF
Ryan O'Carroll, Tara Rooney
 
Vol 4, No 1 (2016) What is Public Relations? Abstract   PDF
Stephen Waddington
 
Vol 6, No 1 (2018) What Makes Consumers Trust Automotive Electronic Commerce? Abstract   PDF
Ben Ridsdale, Fiona Cownie
 
Vol 5, No 1 (2017): Special Edition on Thought Leadership for PR Without Proper Regulation, is Corporate Social Responsibility just a Public Relations Tool? Abstract   PDF
Vivien Lebbon
 
Vol 3, No 3 (2015) "Wow, I didn't know that before; thank you": How scientists use Twitter for public engagement. Abstract   PDF
Alison Smith
 
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